Table of Contents

• National Software Strategy for Scotland
  • Executive Summary
    • 1 The Global Software Industry
    • 2 Scotland’s Position
    • 3 Strategic Alignment
    • 4 Strategy
    • 5 Development
    • 6 Success in Software for Scotland
    • 7 Implementation
  • Introduction
    • The Importance of Software
    • The International Position
    • Developing a Strategy
    • Why Does Scotland Need a Software Strategy?
    • Role of Electronics Companies
    • Looking Forward
    • Document Structure
    • Defining Software - The Challenge
    • Rethinking the Economic Metrics for Developing Software
  • Scotland's Potential In Software
    • Scottish Supply
      • The Changing Structure of the Industry
      • Supply Chains
      • A Distinct Absence of Large Software Developers
    • Global Demand
      • The UK market
      • The Global Market
      • The Supply Structure
    • The Potential for Increased Scottish Supply
      • Venture Capital Exploitation
      • Product Development
      • Skills
    • Summary
  • The Strategic Options
    • Option 1: “Do Nothing”
    • Option 2: “Become Low Cost”
    • Option 3: “Aim for Innovation”
    • Option 4: “Technology and Market Focus”
    • Option 5: “Internationalisation and Productisation”
    • Vision, Development Path and Strategic Programmes
  • The Way Forward
    • Infrastructure
      • Initiative 1; High Profile Projects
      • Initiative 2; Skills
      • Initiative 3; Strategic Intelligence on Performance
    • Internationalisation
      • Initiative 4; Foreign Direct Investment (FDI)
      • Initiative 5; Bilateral Development Programmes
      • Initiative 6; Commercial Region-to-Region Linkages: Colorado and Israel
    • Productisation
      • Initiative 7; Encouraging Site Tests
      • Initiative 8; Expertise and Mentoring
      • Initiative 9; Strategic Alliances
    • Innovation
    • The Vision
    • Implementation
    • Conclusion
  • Appendices
    • A: The Scope of the Strategy
      • Basis for Market Segmentation
    • B: Overview of our Approach
      • Overview
        • The Current State Analysis
        • Development of the database
        • Calculating the gross estimates
      • Development Issues
      • Global Context
    • C: Summary - Current State Analysis
    • D: Summary - Global Trends Analysis
      • Software and Services Market Trends
      • Rapid Developments in Computer Hardware
      • The Increasing Importance of Packaged Software
      • Internet Development
      • Moving towards open and Pseudo-Open Systems
      • Product Lifecycles in Packaged Software are getting Shorter
    • E: Key Development Issues
      • Market and Routes to Market
      • Products and Services
      • Business Formation
      • Growth
      • Finance and Business Support
      • Skills (Business Management)
      • Skills (Software)
    • F: Strategy Workshop
    • G: Summaries of Exemplar Studies
      • Global Context: Silicon Valley
        • Significant Benefits Accrue from Agglomeration
        • Private Sector Shapes Development Initiatives
        • Key Driving Technologies
        • Restructuring
      • Israel
        • Pivotal Role of Education
        • Capital Applied to Ideas
        • Peripherality Not a Barrier
        • Internationalisation
        • Flagship Companies
        • Foreign Direct Investment
        • Importance of Networks
        • Products not Services for Growth
        • Establishing Routes to International Markets
        • Entrepreneurs In High Technology
      • Colorado
      • South Australia
      • Cambridge
    • H: Organisations Consulted
      • Firms with Significant Software Development Activities in Scotland
      • Other Organisations Consulted: