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The final thrust of the strategy is innovation: developing new ideas and technologies and converting them to generate wealth from the market place. Whilst the thrusts in internationalisation and productisation provide the market intelligence and commercial steer, any position gained by Scottish firms can only be sustained if their international partners perceive them as adding significant value in terms of innovation.
The keys to future innovation are largely cultural - a society that promotes and rewards invention and commercial exploitation - and local demand related - a ready market that rewards this corporate behaviour. We propose below, two initiatives to address these points.
The aim of this initiative is to expand knowledge and understanding of success strategies of innovative software firms. The war stories should be a mixture of local (Scottish) UK and companies from overseas.
This could be directly linked to the Mentoring Network - for example inviting CEOs and founders to work through their company’s development profile, including hurdles and solutions realised. Some initial research to identify company candidates and strategies would be necessary.
The audience would include:
We have identified four vertical industries that offer potential to access international markets and provide significant local innovative demand:
This initiative would aim to identify innovative, advanced high level requirements of users, matching the requirements to the capabilities of individual Scottish software firms (or combinations of firms).
We do not foresee any direct subsidisation process, but by bridging an information gap and through raising customer awareness, commercial arrangements would flow.
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