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National Software Strategy for Scotland : The Way Forward : Infrastructure |
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Our fieldwork shows the dynamic nature of the Scottish software industry with continually evolving structure. To implement the strategy, key stakeholders must understand this infrastructure and record sensitivities to strategic actions. Unfortunately, for an evolving industry such as software, the Standard Industry Classifications are totally inadequate for this purpose. Indeed, for the purposes of strategy development we have developed from scratch the industry baseline data on size, make-up and growth.
Reconstructing this baseline at some future time will be expensive and inefficient. Yet it will be necessary for future strategic development. A case in point is business to business benchmarking when there is little understanding of which metrics matter. This is well illustrated by lack of understanding within the industry of acceptable and target levels of profitability.
Therefore, the aim of this initiative is to create a data collection process to provide strategic intelligence on industry performance to the software community and industry in Scotland.
The database of firms in Scottish Software constructed as part of this study would be the starting points. With this, key metrics would be collected on a consistent basis from the software community whereby its changing shape and strategic development would be understood.
Key metrics include:
Additionally desk research to benchmark Scotland against other competing and/or similar regions on a continuing basis should be explored.
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