The Strategic Options
Figure 3.1: The Strategic Options
In this section we set out the broad strategic options available to Scotland in developing its software industry. For each option, we discuss the relative merits, the broad feasibility, the resource costs and the economic impact.
The five broad options are:
- “do nothing”: continue to implement existing initiatives but put no new ones in place;
- become low cost: compete on the basis of low cost product development and services;
- aim for innovation leadership: develop Scotland as a centre of excellence for new exploitation of new product ideas with a self-sustaining, entrepreneurial software culture;
- market and technology focus: choose the most favourable market and technology candidates and focus support on them;
- internationalisation and productisation: concentrate on engaging in the international scene and support product development.
