National Software Strategy for Scotland : Scotland's Potential In Software : Global Demand
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National Software Strategy for Scotland : Scotland's Potential In Software : Global Demand |
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Given the substantial market growth and Scotland’s ability to supply, we now review the supply structure. In fact, US companies hold the major share of almost all software markets. On current best judgement, we anticipate little change in this position for the foreseeable future.
Figure 2.4: Share of World Packaged Software Markets by US and Non-US Firms
Source: IDC
In Europe, US vendors supply over 60% of the packaged software market. In the UK, 48% of the market for services held by the top 15 vendors (which is most of the market) is held by US vendors.
However, despite the dominance of the top vendors (mainly US), independent software vendors are gaining market share at the expense of systems vendors.
The overwhelming message is that US vendors dominate the supply of both software products and services. The exemplar studies showed that some other regions and countries have explicitly recognised this dominance. They look for engagement and integration with the US industry seeing the US suppliers as the main routes to global markets.
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