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Figure 2.1: Scotland’s Potential in Software
In this section, we describe the Scottish software community as it stands today in terms of its size, structure, growth, and performance. We discuss the supply side - covering the capability and structure of Scottish industry and community - and the demand side - the growth of global software markets. We show that, whilst Scotland has significant potential in software, it also has weaknesses in terms of the industry structure and at the micro-level in terms of company practices. It will need to overcome these weaknesses if it is to fully exploit the substantial market potential.
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